The SmartHER website was redesigned to elevate the brand’s educational mission while improving clarity and engagement for its audience of predominantly female financial learners.

The project included content strategy support, art direction for custom photography, and the design of a clean, accessible interface that supports the site’s broader goals. Working closely with the developer throughout the build, the execution balanced visual warmth with usability, allowing key content like courses, resources, and community touchpoints to shine across devices.

Safety concerns were noted and addressed with features such as a Quick Escape being incorporated, along with specific language and allowances around form submissions and contacts.