This is one of the first digital applications of the new Sentara brand, translating refreshed visual guidelines into an accessible and engaging web experience. As an early adopter of the rebrand, the Sentara Cares website set the tone for how the updated identity could live online—balancing brand consistency with practical usability across devices.

The design brings together clean typography, expanded color palettes, and intentional use of white space to create a modern, user-friendly interface. The site architecture and components were developed from scratch to meet both functional needs and brand standards. The result is a flexible, future-facing platform that reinforces Sentara’s new identity while maintaining a strong focus on user experience.