Private Investigator Logo

This private investigator is a female, combat-veteran owned company with over 35-years of investigative experience. They were looking for a logo that was refined and professional looking, while still standing out in the industry.

We created a logo that pulls together three facets of their background — a dog tag to reflect military service, a female’s eye that nods both to the fact that the company is female owned AND that is a play on the term “private eye,” and a magnifying glass that shows the detail that PPI is willing to go to in order to find solutions for their clients.

* The project was created in partnership with Red Orange Studio and was a result of collaboration with other team members.